Journal of Artificial Intelligence in Business
Journal of Artificial Intelligence in Business
Vol. 1, No. 1 — July 2026
Articles in This Issue
Artificial Intelligence in Credit Risk Assessment and Credit Scoring: Evidence from the Indian Banking Sector
Purpose. This study examines the role of artificial intelligence (AI) in credit risk assessment and credit scoring in the banking sector, with particular emphasis on underwriting accuracy, loan-processing efficiency, digital…
Artificial Intelligence in Credit Risk Assessment and Credit Scoring: Evidence from the Indian Banking Sector
Purpose. This study examines the relationship between behavioural biases and investment decision-making among individual investors in Bengaluru, focusing on overconfidence, loss aversion, anchoring and herding. Design/methodology/approach. Primary data were collected…
Artificial Intelligence in Human Resource Management: Applications, Ethical Challenges and Future Research Directions
Purpose: Artificial intelligence (AI) is increasingly transforming human resource management (HRM) by changing how organisations attract, select, develop, evaluate and retain employees. This conceptual review examines the principal applications of…
Green Energy Stocks versus Green Mutual Funds: Investor Risk Perceptions, Sustainability Preferences and Growth Expectations
Purpose. This study compares investor perceptions of green energy stocks and green mutual funds, focusing on perceived risk, sustainability contribution, long-term growth potential and awareness of investment-specific risks. Design/methodology/approach. The…
Artificial Intelligence in Banking Fraud Detection: The Role of Accuracy, Real-Time Detection and False-Positive Management
Purpose. This study examines the perceived effectiveness of artificial intelligence (AI)-based fraud detection systems in banking, focusing on real-time detection, false positives, customer experience and detection accuracy. Design/methodology/approach. The study…
Buy Now, Pay Later Use and Financial Stress among Generation Z in Bengaluru: The Role of Impulsive Buying and Financial Capability
Purpose. This study examines the relationship between Buy Now, Pay Later (BNPL) use and financial stress among Generation Z in Bengaluru, with particular attention to impulsive buying, financial confidence, income…
Goods and Services Tax Reform and Profitability of Indian IT Start-ups: A Pre- and Post-GST Financial Analysis
Purpose. This study examines whether the implementation of the Goods and Services Tax (GST) was associated with changes in the profitability of selected Indian IT start-ups. Design/methodology/approach. The study adopts…
TRENDS IN STOCK MARKET INDICES OVER THE PAST DECADE IN INDIA: AN EMPIRICAL ANALYSIS OF SENSEX AND NIFTY 50 FROM 2016-2025
Purpose. This study scrutinizes the trends, growth trajectory, and volatility patterns exhibited by India’s two principal benchmark equity indices, the BSE Sensex and the NSE Nifty 50 over the past…
THE IMPACT OF MODERN MARKETING PRACTICES ON MARKETING PERFORMANCE: A CONCEPTUAL REVIEW OF DIGITAL, SOCIAL MEDIA, DATA-DRIVEN AND AI-ENABLED MARKETING
Purpose The marketing environment has undergone substantial transformation as organizations increasingly integrate digital technologies, social platforms, data analytics, artificial intelligence, personalized communication, and omnichannel approaches into their marketing activities. This…